You may not have heard the phrase above the fold before but, in this instance, it refers to what a user is going to see right away when they show up on your site. This is the stuff you see before any scrolling is required. It is in this space that you need to publish your page elements and information that you find the most vital. These are the things you want your visitors to have to see before they do anything else. It’s perfectly sensible but it is an area where most websites typically drop the ball. You’ll need to evaluate how well your site does in this area. If you aren’t doing very well here, you should do whatever it takes–that is how important it is for you to get it right. Otherwise, use an ecommerce software that provides tracking capabilities to monitor your visitor flow if you have an ecommerce business. Remember the most important first thing you want to convey is what you have to offer.
Placing a link to your contact page is essential and it’s not just for your readers. There are lots of reasons with two being for Google when they crawl your site, and you may want to be listed somewhere else. This is also about having credibility, and even if you’re not you’ll at least look the part. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.
It is way too easy to make writing mistakes in your content and other areas of your site as well. Some examples of other areas are in the side bar panels. The elements in this area all need attention too–things like the opt-in box for your email subscription list, special offers, etc. It is important to make sure you’ve got effective copy here. Most webmasters are going to just toss up an opt-in box and a graphic for their eBook–do not be one of them. That is what most people are used to seeing and ignoring. Smaller boxes in your side column with littler font copy and an email box is a great idea. Use smaller font but not too small, and write something different and compelling. Making your business blog user friendly is a high ROI effort because that’s what it can lead to. You can send all the wrong traffic to a well optimized site and still make zero cash. After you get all the major considerations done, then you can focus on the nuances of user friendly sites.